King of Cotton presents the FABULOUS ZERO-TWIST COTTON TOWELS for the most luxurious cotton experience you could ever imagine.

What's really clever about our exclusive zero-twist cotton range is the unique technique that results in an untwisted yarn from the spinning process. With no twists in the cotton fibres the resulting towelling cotton is ultra light. with a super-soft sensual feel and is incredibly absorbent.

These superb towels will remain soft wash after wash. even without conditioner.

Any towelling fabric needs to be treated carefully. Don't use fabric conditioner in the wash. This can adversely affect absorbency. making it harder for you to dry yourself after a bath or shower. If you really insist on it. use just a few drops. and even then. it's better to use it only every other wash - or less.

To keep your towels fluffy. run them through the tumble dryer. Keep the heat low. to stop shrinkage from being a problem. Either add dryer balls or. if you don't have them. throw a couple of tennis balls into the dryer with your towels or robes. This is a great way of keeping that delicious cosy fluffy texture wash after wash! Never dry clean these products. as it can ruin the texture irreversibly.

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